Its India and China again, this time at the World Economic Forum at Davos. To India's credit, much effort has gone in hardsell. To India's misfortune, much of this will remain that. Any new investor who gets swayed by the hooplah will want to visit this promised land. What he will see and conclude on landing in Bombay airport is best not left to imagination.
Let me first quote Bruce Nussbaum, assistant managing editor at Business Week and innovation and design columnist. "What I didn't realize was the enormous presence India will have at Davos this year. Billboards, buses, parties, sessions, workshops restaurants will all have an Indian theme to them. Delegates will get Indian pop and classical music, pashmina shawls and a cd with tons of economic data on it when they sign in. The Saturday night soiree will have Bollywood dancing and music. India's 115 person delegation will dwarf China's."
And let me now quote the first response that crops up on his column…
Let me first quote Bruce Nussbaum, assistant managing editor at Business Week and innovation and design columnist. "What I didn't realize was the enormous presence India will have at Davos this year. Billboards, buses, parties, sessions, workshops restaurants will all have an Indian theme to them. Delegates will get Indian pop and classical music, pashmina shawls and a cd with tons of economic data on it when they sign in. The Saturday night soiree will have Bollywood dancing and music. India's 115 person delegation will dwarf China's."
And let me now quote the first response that crops up on his column…